Tender - Read a Million Words Research

The Basic Skills Agency is the lead development agency for basic skills and is funded primarily by the Department for Education and Skills [DfES] and the Welsh Assembly Government. We are a national centre of ideas, innovation and knowledge about basic skills, all-age, with a strong and clear focus on practice worth sharing and a commitment to effective dissemination. Next February (2007) the Basic Skills Agency will launch a year long campaign in Wales aimed at primary school children, their schools and families. Entitled ‘Read a Million Words in Wales’ (RMWW) the campaign aims to encourage positive attitudes towards reading among primary schools children, especially those who are reluctant readers or underachieving readers.

You are invited to submit a tender for a research project to test the effectiveness of a new campaign in Wales – Read a Million Words in Wales. We envisage that the research project will involve a baseline assessment of the attitudes of primary school children (aged 5 to 11) towards reading, a follow-up study amongst primary school children to assess their awareness of the campaign, the extent of their involvement and its impact on them and a survey of a sample of primary school heads and LEA co-ordinators about their assessment of the RMWW campaign and its impact and effectiveness.

The deadline for submission is 12pm (midday) on 20/11/2006

Tender specification details are available from Nicola Murdoch, please email nicolam@basic-skills.co.uk